Our Story
Leadership built for
Indochina.
Chiefs on Demand was founded on a simple conviction: that organizations across Thailand and Indochina deserve access to world-class executive leadership — without the cost, complexity, or commitment of a permanent hire.
Our Mission
Democratizing executive leadership.
For too long, top-tier C-suite talent has been accessible only to large multinationals with the budgets to match. We exist to change that — giving corporations, SMEs, and fast-scaling ventures across Indochina the same calibre of leadership that drives the world's most successful organizations.
Our executives don't consult from the sidelines. They embed inside your team, own the outcomes, and build the infrastructure your business needs to grow with confidence.
Founded in Bangkok with a focus on interim CFO and CEO placements.
Expanded network to Vietnam and Indochina Countries. Crossed 20 client organizations.
Launched full C-suite coverage across 8 executive disciplines.
Reached 50+ organizations served and 100+ executives in network across Indochina countries.
What We Stand For
Our principles.
Outcome-Driven
We measure success by the results our executives deliver — not hours logged or reports filed. Every engagement begins with a clear 30-day impact plan.
Regional Expertise
Our network is built specifically for Thailand and Indochina. Every executive understands the cultural, regulatory, and market dynamics of Southeast Asia.
Speed to Impact
Traditional executive hiring takes months. We onboard the right leader in days — so your organization keeps moving forward without missing a beat.
Trusted Partnership
We operate with the discretion and integrity that C-suite leadership demands. Your challenges, your data, and your strategy stay confidential.
The Team
The people behind the platform.
Our core team brings decades of combined executive experience across Southeast Asia's most dynamic markets.
Piyabut Charuphen
Founder & CEO
Over 30 years experience in energy business with over 15 years as Managing Director of a global affiliated company in Thailand.
Sunisara Khantaruchi
COO & Partner
20+ years across petrochemical, refinery, industrial gases, glass and steel. Capital intensive industrial businesses in two reinforced tracks: strategic account management and business development including corporate strategy and ESG transformation. Human capital and talent transformation specialist.
Ready to work together?
Whether you need a chief or you are one — we'd love to hear from you.